- Design and deliver a multi channel social media campaign to engage consumers and deliver brand awareness. Drive footfall to Mitchells & Butlers outlets.
The Solution
- A multi-agency approach to deliver an email campaign driving consumers to Facebook to claim a voucher for a free bottle of Ribena Sparkling redeemable in a choice of 300+ Mitchells & Butlers establishments.
The Stats
Over 120,000 visits to landing page - Over 50,000 vouchers issued - Over 5,000 vouchers used - An effective 67% reduction in cost per lead - Click through rate 2.5x average industry rate - Delivered 6x the number of vouchers requested compared with client KPI